A New Ferrari. A New Audience. A New Opportunity.

Rome, 25 May 2026 — Ferrari has revealed the Luce, a groundbreaking all-electric model that expands the brand into entirely new territory while staying true to its core promise: performance, emotion, and innovation.

But Luce isn’t simply Ferrari’s first electric flagship. It’s a new interpretation of what a Ferrari can be.

Created in collaboration with LoveFrom, the design collective led by Sir Jony Ive and Marc Newson, Luce introduces a clean, contemporary design language that seamlessly connects the exterior, cabin, and digital experience. The result is a Ferrari unlike anything the company has built before.

What if an electric car could deliver the excitement, precision, and connection drivers expect from Maranello?

What if performance and everyday usability no longer required compromise?

Luce answers those questions.

Built on a dedicated electric architecture, it combines four independently controlled motors, advanced active suspension, rear-wheel steering, and intelligent torque management to create a driving experience that is both exhilarating and intuitive. Every system works together in real time, giving drivers extraordinary confidence and control.

Inside, Ferrari rethinks the relationship between driver and machine. Tactile switches, dials, and buttons sit alongside contextual digital displays, blending craftsmanship with technology in a way that feels natural and engaging.

The spacious five-seat layout, a first for Ferrari, opens the brand to new customers while creating fresh possibilities for luxury, comfort, and versatility. Premium materials, immersive audio, and a highly refined cabin elevate every journey.

More than 60 new patents underline the scale of innovation behind the project. Every key electric component, from the motors to the battery system, has been engineered and developed in Maranello, reinforcing Ferrari’s commitment to quality, exclusivity, and long-term value.

Luce is not a replacement for Ferrari’s existing powertrains. It is an expansion of the Ferrari universe.

A new product. A new segment. A new revenue opportunity.

Most importantly, a new Ferrari.

Barbara Cardilli- Motorsport & Lifestyle Expert

Image Credit :Ferrari Official Media Gallery