What is Pit Stop Lab?

Pit Stop Lab is a premium motorsport media platform covering F1, car culture, lifestyle, women in racing, and mobility innovation. Founded by Barbara Cardilli, it brings insider perspectives from the paddock to the boardroom.

Who is behind Pit Stop Lab?

Pit Stop Lab was founded by Barbara Cardilli, a former Abu Dhabi GP commercial strategist with over a decade of experience in Formula 1 hospitality, luxury brand partnerships, and motorsport business strategy.

What topics does Pit Stop Lab cover?

We cover Formula 1, F1 Academy, Middle East Racing, Women Driving Change, fashion, car culture, innovation, manufacturing, test drives, and VIP experiences.

How often is new content published?

We publish new stories regularly across all categories, with breaking news coverage and in-depth features on the latest developments in motorsport and automotive culture.

Pit Stop Lab — Motorsport News, Culture & Innovation

From the UAE

Decoding the Business Behind Formula 1 and Lifestyle

— Where Strategy, Investments and Speed Converge

Inside Pit Stop Lab

Short-form insights, executive interviews, and strategic breakdowns of the motorsport industry.

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12:34

Inside the Paddock of Formula Trophy Middle East- the UAE’s Young Motorsport Series

Today, we’re coming to you from Yas Marina Circuit to explore a rising force in motorsport: Formula Trophy Middle East. While global attention remains fixed on Formula 1, a new generation of racing platforms is emerging—reshaping the business of motorsport, developing new talent, and redefining the lifestyle that surrounds it here in the Middle East. I’m Barbara Cardilli, Motorsport & Lifestyle Expert, and in this episode, we sit down with the key figures driving this evolution: Davide Gobby — CEO, Formula Trophy Middle East Jonathan Wells — Pirelli Motorsport MEAI Rashid Al Daheri — Emirati racing driver From on-track performance to commercial strategy, we explore the vision behind Formula Trophy Middle East and why global brands like Pirelli are choosing to invest in its future. 📲 Follow Pit Stop Lab for exclusive insights into motorsport, luxury, and mobility innovation—from the paddock to the boardroom. Follow us in Instagram https://www.instagram.com/pitstoplabofficial Contact Press@pitstoplabnews.com

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What We Cover

Paddock to Boardroom

F1 commercial strategy, sponsorship intelligence, women in motorsport leadership — the deals and decisions that never make the broadcast.

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Speed. Lifestyle. Status.

Luxury fashion collabs, supercar culture, VIP hospitality, and the high-octane lifestyle built at the intersection of racing and prestige.

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Engineering the Future

Mobility, Innovation, and the power behind Manufacturing.

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Who I Am

I am Barbara Cardilli, based in the United Arab Emirates, and I began my career shaping landmark luxury experiences, including the launch of Giorgio Armani at the Burj Khalifa. For over a decade, I served as a commercial strategist at the Formula 1 Abu Dhabi Grand Prix, leading global races, negotiating with luxury brands, motorsport organizers, and government entities, and navigating every arena — from the paddock to the pit lane, VIP hospitality, and the boardroom — where speed, precision, and prestige converge.

As a member of the FIA Women in Motorsport Mentorship Program, I mentor women across more than 40 countries in leadership, management, marketing, engineering, and racing, helping shape the next generation of global motorsport leaders. Through my channel, Pit Stop Lab — Where Speed meets Prestige, I take you behind the scenes of the business of motorsport and lifestyle, offering insight and analysis of topics, including sponsorship, broadcasting, financials. Host of the program with strong interviewing experience with a range of C-suite executives across the world of motorsports and lifestyle, both on-stage and online events.