Executive interviews. Strategic insights. Original stories.
"I am Barbara Cardilli, based in the United Arab Emirates, and began my career shaping landmark luxury experiences, including the launch of Giorgio Armani at the Burj Khalifa. For over a decade, I served as a commercial strategist at the Formula 1 Abu Dhabi Grand Prix."
As a member of the FIA Women in Motorsport Mentorship Program, I mentor women across more than 40 countries in leadership, management, marketing, engineering, and racing, helping shape the next generation of global motorsport leaders.
Read More →
F1
Middle East Racing
F1 Academy Credit Image to F1 Academy
Fashion & Lifestyle Race analysis, strategy, leadership, and the stories shaping Formula 1 on and off the track.
Following the drivers, teams, and initiatives accelerating the future of women in motorsport.
Covering the people, championships, and opportunities driving motorsport across the Middle East.
The business, strategy, and leadership decisions driving motorsport beyond the track.
Technology, AI, robotics, advanced materials, energy, and next-generation engineering.
PARTNERSHIPS
Looking to reach decision-makers across motorsport, mobility, luxury lifestyle and innovation? Let's build something together — sponsored content, newsletter placements or a Leaders Series season.
Request Media KitEVENTS
Private discussions with automotive executives, mobility founders, investors and luxury brands. Small rooms, real conversations, serious people.
Register InterestMonthly insights on F1 Business, Innovation & Lifestyle