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Inside the Paddock of Formula Trophy Middle East- the UAE’s Young Motorsport Series
Today, we’re coming to you from Yas Marina Circuit to explore a rising force in motorsport: Formula Trophy Middle East. While global attention remains fixed on Formula 1, a new generation of racing platforms is emerging—reshaping the business of motorsport, developing new talent, and redefining the lifestyle that surrounds it here in the Middle East. I’m Barbara Cardilli, Motorsport & Lifestyle Expert, and in this episode, we sit down with the key figures driving this evolution: Davide Gobby — CEO, Formula Trophy Middle East Jonathan Wells — Pirelli Motorsport MEAI Rashid Al Daheri — Emirati racing driver From on-track performance to commercial strategy, we explore the vision behind Formula Trophy Middle East and why global brands like Pirelli are choosing to invest in its future. 📲 Follow Pit Stop Lab for exclusive insights into motorsport, luxury, and mobility innovation—from the paddock to the boardroom. Follow us in Instagram https://www.instagram.com/pitstoplabofficial Contact Press@pitstoplabnews.com
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Paddock to Boardroom
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© Pit Stop Labمن أنا
أنا باربرا كارديلي، مقيمة في الإمارات العربية المتحدة، وبدأت مسيرتي المهنية في صياغة تجارب فاخرة استثنائية، من بينها إطلاق علامة جورجيو أرماني في برج خليفة. لأكثر من عقد من الزمان، شغلت منصب استراتيجية تجارية في جائزة أبوظبي الكبرى للفورمولا 1، حيث قدت سباقات عالمية، وتفاوضت مع علامات فاخرة ومنظمي رياضة السيارات والجهات الحكومية، وتنقلت عبر كل الميادين — من البادوك إلى خط البيت والضيافة الحصرية وقاعة الاجتماعات — حيث تتلاقى السرعة والدقة والمكانة.
بصفتي عضواً في برنامج FIA لتوجيه المرأة في رياضة السيارات، أُرشد النساء في أكثر من 40 دولة في مجالات القيادة والإدارة والتسويق والهندسة والسباقات، مساهمةً في تشكيل الجيل القادم من قادة رياضة السيارات العالميين. من خلال قناتي بيت ستوب لاب — حيث تلتقي السرعة بالمكانة — آخذك خلف كواليس أعمال رياضة السيارات ونمط الحياة، مقدمةً رؤى وتحليلات حول مواضيع تشمل الرعاية والبث والشؤون المالية. مقدمة البرنامج بخبرة قوية في إجراء المقابلات مع مجموعة من المديرين التنفيذيين عبر عالم رياضة السيارات ونمط الحياة، سواء في الفعاليات الحضورية أو عبر الإنترنت.
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